Understanding Text Message Marketing
Text message marketing mostly rely on the use of short message services that’s commonly known to as SMS for delivering marketing communications directly towards consumers. Mobile phone’s reach and popularity gave guarantees that the message is going to be targeted and is going to be delivered to the consumer without going through expensive branding and print media communications. Records and statistics of developed nations actually revealed that 80% of the text message marketing content will be read by the recipient. This has made the text message to be an efficient marketing tool. Though this is considered intrusive and a form of spam, it still remains that bulk SMS sending companies have managed to send messages across through legal ways and is actually the reason with why they are able to sell the services to people who actually needs them.
Text message marketing is something that’s focused, brief and well-positioned for people to read while they are on the go. Text message marketing actually engages service providers who could actually help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. Some of the service providers are able to help in providing two-way interactions and there are others who could restrict it to one way. Most of the market campaigns are in fact done with a particular objective in their mind. When the marketing message is in generating loyalty, it would help to know the customer demographics and also the profile which the message is being sent and whether it is only meant in spreading brand awareness, then it could be a one way distributive network communication.
Reputable service providers will be able to aid in designing a registered shortcode for your firm. A benefit that can be obtained from this is that while you are reaching out to your customers, prospects or your targets, they can return or engage back with the sender of the SMS and ask for any information. This could help to determine which customers are serious. This likewise helps the marketer to measure the success of the marketing campaign.
An automated text message marketing campaign could be personalized and this could be real time and immediate. Service providers also will have the ability to send a message to their customers or targets if they are ever near the store or outlet of the marketer. This is going to make it real and more attractive to the recipient and could convert to a sale for the outlet. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.