Creating An Investor Pitch Deck

Before you read any further about this article on investor pitch deck help for investors, do you have a business model? If not, it’s a good idea to start on one first before creating your investor pitch deck. Because the purpose of your investor deck is to give a short 15 to 20-minute summary of your business goals, strategy, and vision. Consider it more than a tool to help convince investors to invest in your great idea.

A great pitch deck does much more than that, it excites and inspires confidence in your product idea. Don’t put them to sleep with walls of text. If you do have a business model prepared and you’re ready for the next step, here’s some investor pitch deck help for inventors.

The Investor Pitch Deck

An investor pitch deck is a visual tool usually composed of 10 to 20 slides. Each slide should serve the same shared purpose: To keep the investor interested and excited in your product idea, in hopes of receiving an investment.

That means no fluff. 

No walls of text. 

And certainly no excruciating animations.

Creating a business model first will help you organize your goals, strategies, and vision into something more coherent than a jumble of cloudy thoughts in your head. That way, not only do you avoid creating slides that look like they belong on the opening crawl of a Star Wars movie, but you’ll also be much more prepared when the time comes to present your business idea in front of a room full of potential investors. Even on its own, without your verbal cues, the pitch deck should tell a compelling story about the current and future goals of your business and how you plan to grow and scale your business if you receive their funding.

What Makes a Good Investor Pitch Deck?

Here are some best practices to keep in mind when you’re trying to create an investor pitch deck. Our client, ChaiEasy, serves as a great example of an exceptional pitch deck. Yes, that’s the same ChaiEasy that secured a quarter-million-dollar investment in Dragons’ Den. You can see their investor pitch here.

• Your slides should be more visual than text-based. If you’re presenting live, make sure your audience can understand each slide in a few seconds so the attention stays on you.
• Explain why there’s a significant market opportunity. In other words, what is the potential benefit for them to invest in your product business? 
• Show them you’re prepared. Send a PDF of the pitch deck prior to the actual meeting. But also make sure the deck is easy to understand without you having to explain everything to them live.
• Show the potential investors that you’ve gone beyond the idea by forming a team of experts or providing evidence that your produce business has traction.
• Prove you care about even the smallest details. Ensure your presentation is visually consistent in terms of font size, colour usage, and style.