Our Client Who Secured a $100,000 Investment on Dragons Den Featured on TriMech’s Podcast

Knock on wood. If the power in your house went out, how would you keep your house warm? It’s this very question that sparked the idea for the Car Generator.

An invention ideated by one of our clients, Jonathan Schloo, called the Car Generator is the world’s first and only weatherproof inverter. Currently, it’s the most reliable, longest-running, ultralight, portable backup power solution that works on gas, diesel, hybrid, and pure electric EV vehicles.

Last year, our client was invited as a guest on our podcast, The Product Startup Podcast hosted by Kevin Mako. In fact, Jon was Kevin’s very first guest on the show! In case you missed it, we’re going back in time to November 2020 to share a little bit about Jon’s story about his portable generator invention design.

From Invention Idea to $100,000 on Dragons’ Den

With Jonathan Schloo, Founder and Inventor of the Car Generator

Like many other clients who come to MAKO for the first time, Jon didn’t have a background in product design or anything really related to that. He worked at an IT consulting company. So how did find success?

For Jon, it was his careful and systemic approach. Listening to our advice, he followed two essential steps to ensure he wasn’t jumping ahead without proper testing and feedback on his portable generator invention design:

1. Design an MVP
2. Start small

Design an MVP

If you’ve never heard of this term before, the MVP is a minimum viable product. MVPs focus on function above all else. By building an MVP, you’re focusing on the functions that it’s supposed to do really well.

As Kevin outlined in this episode, there are numerous benefits to building an MVP first. Jon understood that an MVP is generally faster to develop, which means it’s less expensive to produce and easier to make upgrades in the future.

From a marketing perspective, a simpler product is also easier to explain which means it’s easier to advertise. A product that is simple to understand and just as simple to use will lead to a lot more sales than a product that isn’t.

Start Small

Once Jon had the MVP, it was time to get his portable generator invention design into the hands of customers. But the key here was that he started small. In his initial small production run, he only made 40 units. But he was able to sell each unit and get important feedback, good and bad about the product.

Before you think about licensing or selling, you need to prove that your product has traction. You can achieve that by starting small, showing that your product has value, getting people to buy it, and, most importantly, getting feedback about your product.

Ideally, they like it.

If not you can go back to the drawing board since you didn’t throw all your eggs in one basket.

As Kevin points out in this episode, if you can prove that a tiny market shows interest in your product then “that makes it very easy for a corporate buyer to say, if they’ve tested it with just this tiny little edge of the world, this little piece of the world, well with our vast distribution networks we know we can take that same thing, scale it up and create something massive from there.”

You can listen to the full podcast episode here for even more tips and information on MAKO’s client Jonathan Schloo built a successful business.

Interested in becoming a guest on the show? Contact us here!