How Inventors Build Successful Businesses: Revenue Streams

I admit we’ve been talking about money quite a bit in our last few blogs. And for a good reason! Funding is one of the five key elements to consider when you’re taking a business beyond the idea. In our previous posts, we talked about crowdfunding as a superb way to fund your project or even attract investors with the help of a public audience. But what about revenue streams for invention makers?

Revenue Streams

Revenue Streams are one of the nine components of the Business Model Canvas that helps inventors manage and structure a streamlined business plan. If you’ve been following our other blogs about the BMC, you have probably figured out that each component is related to one another. Revenue Streams for invention makers are no different.

We’ve learned that individual customers can be grouped together into Customer Segments that represent your general target audience. Customer segments tend to value different things because of their differing demographics, behaviours, and other characteristics. As a result, your marketing and communications to these different segments must be based on what each of your segments values the most. These communications are called Value Propositions.

Each proposition is designed to convince a segment to purchase your product. In order to communicate these propositions effectively, you need to ensure that you’re using the appropriate Channels, such as your social media accounts. As you communicate with your segments, you’ll need to establish trust with them by building short-term or long-term Customer Relationships. 

Revenue Streams are the ways your business makes money. It’s the fruit of all the labor from all the steps touched on above. If you’ve successfully completed each step and convinced your Customer Segment that your product provides value to them, then your next question is how much is that value worth.

Monetarily that is

Additionally, you’ll also want to think about how your customers will pay for your product. We’re not just talking about Apple Pay or Paypal here. Specifically, is there a specific purchasing model you want to approach? For example, you could utilize a subscription plan to help retain existing customers like Dollar Shave Club. You’ll also want to consider the percentage that the specific Revenue Stream contributes to your overall revenue. 

Types of Revenue Streams

Below are several types of revenue streams to consider:

• Product Sale: This is straightforward. You’re selling the product to consumers from a mortar and brick store, online, or other channels.
• Subscriptions: We mentioned the Dollar Shave Club above. It’s a great way to generate continuous revenue and keep your customers locked in and safe from competitors… as long as you’re providing a superior customer experience of course. 
• Usage Fee: Think of your phone plan. The more data you want per month, the more you have to pay.
• Lease/Rental: Speaking of phone plans, Rogers, a telecommunications company in Canada, has a program called Upfront Edge. It’s really just a fancy way of saying that they’ll let customers rent a phone to help lower the cost of their phone bill month-to-month.
• Licensing: One of the most popular revenue streams for invention makers is for them to license their products. This is easier said than done, though. Before you can license your product or push for a brand partnership, you need to prove that your product has traction to lower the risk to potential investors and buyers. A great example is our client Moonlite, pictured above. In 2017, Spin Master announced a global licensing partnership with Moonlite and you can find their products on the shelves of big-box stores such as Walmart, Mastermind Toys, Indigo, and Best Buy.