Marketing can be defined as the process of selling a product through platforms that seek to give out its knowledge. The the reason why many people go into business is the need to acquire profit at the end of the day hence the need to market. If one requires profit then he/she should be able to conduct marketing strategies that would go a long way into defining the profit margin ultimately. Marketing is the backbone of a business realizing a higher net profit. There are different forms of marketing across the globe, and every type usually depends on the marketer. Some are as effective as they are expensive. Types of current marketing are such as advertising, online marketing, one on one form of marketing and media.
Advertisements as a form of marketing is as effective as it is expensive. One such type of advertisement is the newspaper circulated at certain intervals. Marketing by newspapers usually entails the use of newspapers pages where the marketer buys a page to highlight his product or service . They pay either the advertising agency to do it themselves or go along to pay the company producing the newspaper. Other means of marketing which would cover a wide range of people is the use of billboards. A billboard is a structure placed at different places with attractive colors that enable to capture the eye of esteemed customers Its affectivity is guaranteed since it is mounted in strategic areas.
Social media is the new front in marketing which targets a whole generation The the world is now inter-twinned due to the availability of the internet. Developers embed sites with advertisement pop-ups to market their products. Due to the increase of internet users across the divide the product will, therefore, be known everywhere. Online marketing can equally be done by using social media which would be equally as effective. Social media is the new market nowadays as people are as responsive as they were in the real world.
Face to face marketing is an equally good strategy of selling one’s products. This usually entails one on one conversations which are used to give the esteemed customer knowledge of the product. Proper knowledge of the product in question is vital in the sale of the product or products. This process usually takes quite a period. One should inquire about the product more and more to have a good idea of marketing it. One on one consultations usually is a good way of marketing since the marketer can look at the body language of his/her customer and gives room for convincing. To garner profit one has to market.