Overwhelmed by the Complexity of Marketing? This May Help

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Google Adwords: Search Engine Marketing Helping in Growing Your Business

Search engine marketing is one of the most effective ways to grow and make your business successful with so many options available and competitors proliferating in the marketplace. Search engine marketing is marketing businesses using paid ads that show on SERP or search engine results pages, and advertisers bid on keywords that are entered by users of Google and any other search engine platform to look for products and services, with their ads showing alongside results for those search queries. Paid ads through SEM are referred to as pay-per-click ads that come in different formats with visual shopping ads or text-based ads, allowing customers to see the important information about a product or service at a glance.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension involves adding another line in an ad that includes relevant info about a specific offer (price qualifier, percent discount, monetary discount), and also an option to add promo codes, dates, and order amount qualifiers. Advertisers on the back end can control stop and start dates, device preferences, and tagging options. How will you recognize an Adwords promotion extension? The two variations include a shopping tag icon and labelled as “deal”, and the one you’ll see is highly determined by the device you are using to search (mobile or desktop). How can Adwords promotion extensions help you? The first is that your advertisement is larger, taking up more retail space and more prominent found on top of SERP. Secondly, Adwords promotion extensions provide advertisers the chance to display additional key info to potential customers before they are sent to specific landing page. There will be an increased conversion rate leading to a more successful marketing campaign.

Google Adwords promotion extensions offers a variety of option options including replacing ad text for more relevant services (no need to make changes every time), highlighting the promotion in callout extensions (can be rolled out in account level or in group campaign ads), and using automated promotion extensions. When creating a Google Adwords promotion extension, you just need to choose the occasion, promotion types (percentage discount or monetary discount), write the description or item, landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). If you need help about search engine marketing or promotion extensions, feel free to check our website or homepage. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.

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