6 Stages of New Product Introduction

NPI (New Product Introduction) is one of the processes organizations commonly use to help launch a new or upgraded product. It is one of the most effective tools to take a great idea from concept to a tangible product.

Why is NPI Important?

The competition is vast and mighty out there. You’ll likely be competing with numerous products in your chosen market, thus considering the NPI process early on will help you maximize your competitiveness.

By clearly defining the value of your product and objectives, you can reduce development costs that come with unnecessary revisions, prototypes, and testing.

In addition, there’s also the benefit of more efficient manufacturing which could lead to faster time to market and improved product quality.

As a high-level overview, here’s what happens in the NPI process: 

6 Stages of New Product Introduction

1. Start with an invention idea.

Start with an idea that addresses a problem worth solving. In this phase, you’ll want to start with a business plan like the Business Model Canvas to validate the idea before diving straight into the NPI invention development process. Other things to consider at this stage are deadlines, budget, and the scope of the project.

2. Determine the feasibility of the invention idea.

This stage of the NPI invention development process starts with the 3D CAD concept. Here’s where you’ll review the concept designs of your invention idea. Along with finalizing the concept design, you’ll also create a basic Bill of Materials (BOM), which is required to build the product, and a general outline of the production process.

Business process analysis

3. Design and develop the product.

At this stage, you’re finally turning digital designs into something physical – the prototype. Because of this, you’ll also prepare for manufacturing, BOM, logistics, and any safety/product regulations or certifications. It’s also a good idea to beta-test the product with real users. Indeed, they’ll be your key to acquiring salient feedback regarding the UX of the product. The more you test, the more feedback you’ll receive to fine-tune your product.

This stage is crucial as any other major changes to your product after this point may prove to be incredibly costly. At the end of this stage of the NPI invention development process, you will determine whether you want to either make major refinements or begin real testing and analysis of your product.

4. Test and analyze the production process.

Once you’re satisfied with the functioning prototype and ready to progress towards production, you’ll ensure everything goes smoothly before mass production. This stage is where you’ll begin tooling – including preparing the molds to manufacture the product.

Injection Molding Tooling

5. Manufacture the product.

This is the most exciting part of the NPI invention development process. It’s where everything comes together and you begin to manufacture your product. But the work isn’t over yet. At this stage, you’ll need to document processes and manuals. Additionally, ensure you have a method to check the quality of your product because even when manufacturing at a larger scale, consistency is not guaranteed. Ensure you are vigilant and regularly complete quality checks.

6. Identify improvement opportunities.

As you get feedback or as technology improves, you’ll begin to identify improvement opportunities to build upon your existing product and expand your offerings to encompass services related to your product and business.

Do you have an invention idea and want to learn more about end-to-end product development? Reach out to our product strategy team here!