Depending on the website or social media page that provides opportunities to read reviews, the statement can be either an invitation, a marketing tool, or both. When researching products online it is important to know the differences between those distinctions. There a few types of review websites and links.
Independent Review Sites
Researchers can get the best insight into a product or company by reading a review from Boss Laser owners here. This is a definite invitation. Once a review is posted by a customer, it cannot be deleted or altered by the company mentioned in the review. There will be glowing reviews, scathing ones, and some that detail the strengths and drawbacks of the product.
Some independent sites allow companies to provide a link on their websites, and to view reviews posted. Others will allow companies to transfer any review onto their website for marketing purposes. While those reviews will be the glowing ones, of course, they will still be authentic reviews from customers. This now becomes an invitation to customers, and a marketing tool for companies.
Reviews on Company Websites and Social Media Pages
Invitations to leave a review here are part of a marketing strategy. Reviews can be edited to suit the needs of the company. If a special price is being offered on a specific product, for example, the marketing team will feature positive reviews for that product. A decline in sales of another product may also result in glowing reviews for that product being moved to the homepage, or posted on social media.
Another way company website reviews are used as a marketing tool is through the creation of a customer list of emails, or other contact information. This is also why sites provide a newsletter for which people have to sign up with an email address. People who are interested in getting a newsletter, sales and promotions, or future product information will certainly benefit from leaving an email address on the site.
Before posting reviews on any site, attempt to work with the company first if there are any problems or concerns about their product. In most cases, the company will provide immediate support or exchanges or refunds to unsatisfied customers. If the company does not respond, proceed to write the review. If the situation is resolved, mention the issue completely in your review.