When you’re running a martial arts school, there’s always going to be some attrition. That’s just the nature of the business. But how can you keep your members from leaving? And how do you get them back when they do leave? The answer is simple: keep them engaged and provide value for their membership with martial arts software.
Keep fitness members engaged while they’re away
Keep members engaged while they’re away: you don’t want your members to forget about you when they’re not in class, so give them a reason to come back. Offering a discount or a free class works well for new members, but existing members might need something more substantial than that to get them through the door again. Offer them a free trial of another class or even two classes if it’s been a while since they took classes with you already. And if it’s been even longer, consider offering them one more class plus whatever else will get them excited about returning.
Offer an item that boosts your fitness member’s ego
A little ego boost goes a long way when it comes to keeping members around, but it can be difficult to give without seeming cheesy or self-serving. Here are some ideas:
- Give them a certificate or medal they can display in their home or office
- Give them a t-shirt with your martial arts school logo on it
- Award them with trophies, plaques, and other awards at events like birthday parties or holidays (and make sure you post these photos on social media.)
- Give them gift certificates (or even better—gift cards) for future classes or private training sessions so they feel like they’re getting something special for staying loyal.
Initiatives such as these can be communicated through martial arts software. The point is to make the effort and show that you care. This will keep your students coming back for more.
Give members something to do
If your club isn’t meeting the needs of everyone who wants to join, it’s time to find out what those needs are and make some changes. One way you can do this is by making sure that each member gets something they can truly be excited about doing every day at your martial arts school.
Whether it’s an awesome session or some kind of special challenge (like running an obstacle course), you want them to feel like they’re part of something bigger than themselves—and as part of that bigger thing, they’ll feel even more invested in staying with you for longer periods than just a few weeks or months. These are a few add-ons that you can share on your martial arts software that will help to make your school more appealing and keep the members coming back.
Keep consistent communication
After you’ve landed your first member, it’s important to keep consistent communication with them. This is one of the most important things you can do to keep them engaged and coming back. Here are some ways that martial arts software can help:
Use a variety of communication methods: If you’re going to communicate with them, use all the tools at your disposal. That means email and texts as well as social media. Make sure that whatever method(s) you use allows for quick responses so they don’t get frustrated waiting for answers from their instructor or studio owner.
Automate communication whenever possible: You need to at least make it easy enough that people can automate it themselves (eg: putting reminders into their calendar). This will save time on both ends, which is especially important if there are multiple people involved in managing member accounts (like when there’s more than one person teaching class).
Conclusion
If you’re a martial arts instructor, you can use this information to improve your business and make it more efficient through the use of martia arts software. Remember, when it comes to customer retention, you don’t want to be a hero. You don’t have time for that. Instead, think about how you can automate your business so that it runs itself—and then focus on getting more clients in the door.
