Customer journey mapping is a technique for understanding how the customer interacts with your business. It uses a map format to visualize the steps of the buyer’s journey and helps you identify opportunities to improve it. Customer experience experts have began using a customer journey map as part of the digital strategy because it allows them to understand how customers interact with your website or app to improve overall experience with that brand.

A customer journey map tells a story

A customer journey map is a visual representation of the steps customers take when they interact with your business. A customer journey map tells a story through the customer’s eyes; it helps you understand their needs and pain points, which can help you improve your customer experience.

Design your map

Customer journey maps are the ultimate tool for creating high-impact digital experiences. They help you to understand where your …