Introduction

According to Matt Davies Stockton, SEO services can help your business in many ways. From creating long-term brand awareness to expanding your audience or even growing your revenue. Let’s figure out how SEO services can be lucrative for your business.

The Details

1. Affordability – Unlike other marketing strategies, SEO doesn’t need to cost you anything. Search engines crawl your website all the time and push it higher on the search results if your content is useful and relevant. If you can take the time to learn about SEO strategies and implement them yourself on your website, you can generate more organic traffic to your website for free and get new customers.

However, that takes a lot of time and that’s why businesses prefer to hire SEO services from a firm that specializes in it. Even then, the cost of those services is a fraction of the cost of running traditional advertising and marketing campaigns. 

2. Maximize PPC campaigns – Even if you already use pay-per-click(PPC) campaigns and other paid marketing strategies, SEO can help maximize their effect. PPC campaigns help your site appear at the top of a search page while SEO does the same organically without paying anything to Google and other search engines.

When you have optimized SEO for your website and it appears together with the PPC campaign, it shows that you aren’t just throwing money to be on top. It shows the credibility of your business. If your target keyword has a very low cost-per-click, optimizing SEO for the same can maximize the effect of your campaign without flushing away a lot of funds.  

3. You get a competitive advantage – Even if you aren’t investing in SEO services, the competition is. Businesses that invest heavily in SEO often outrank their competitors and take away potential customers. According to Backlinko, less than 1 percent of users click on the second page on Google searches.

Moreover, just the top three results get around 55 percent of all traffic. By hiring SEO services, you can analyze your competitor’s weaknesses and strengths and optimize your website and its content to literally stay above the competition on the search results and get more traffic.

4. You can reach more consumers – Traditional marketing campaigns focus on a defined target audience. With SEO services, you can attract anyone with intent irrespective of their position in the buying funnel. Unlike PPC or social advertising where demographics are the usual target, you can target keywords with SEO campaigns.

That means you can attract more prospects who may be interested in buying your products or services. SEO firms use keyword research tools and competitive research to identify the keywords your website and your competitor’s websites are likely to rank for. After that, they can design an SEO strategy to target the customers attracted by the competition.

Conclusion

Matt Davies Stockton suggests that you start using SEO services for your business. Irrespective of the size of your operations, it can bring you many benefits. It can put small companies on the map and increase trust or expand the target audience for large businesses.