Customer journey mapping is a technique for understanding how the customer interacts with your business. It uses a map format to visualize the steps of the buyer’s journey and helps you identify opportunities to improve it. Customer experience experts have began using a customer journey map as part of the digital strategy because it allows them to understand how customers interact with your website or app to improve overall experience with that brand.

A customer journey map tells a story

A customer journey map is a visual representation of the steps customers take when they interact with your business. A customer journey map tells a story through the customer’s eyes; it helps you understand their needs and pain points, which can help you improve your customer experience.

Design your map

Customer journey maps are the ultimate tool for creating high-impact digital experiences. They help you to understand where your customers are in the journey and how they can be assisted along the way. You can use these maps to identify pain points and opportunities, as well as create a better customer experience by making improvements based on data insights.

The user’s journey is not the same as the buyer’s journey

There are two key differences between the user journey and the buyer’s journey. The user journey is an internal process for a single person, while a buyer’s journey is an external process that involves multiple people. A user can be involved in several different journeys at any given time, but each step of a buyer’s journey represents one step toward their goal

The relationship between these two concepts is complex and may not always apply to all businesses — for example, if you’re selling products or services that require little customer support or follow-up, such as software, then your “buyer” might be able to complete all steps of their purchase online without ever reaching out to you directly. In this case, it wouldn’t make sense for them not only to use your website but also to contact someone from your team via phone or email.

A customer journey map is key to creating high-impact digital experiences

You might be wondering, “Is this map going to help?” The answer is yes. A customer journey map creates steps your customers take throughout their relationship or relationship with you. It shows how they interact with your brand and the touchpoints along the way. A customer journey map is a powerful tool for understanding how to improve your customer experience because it can reveal points where friction exists in their experience and opportunities for improvement.

Conclusion

Now that you know what a customer journey map is, how to create one and why it’s so important, it’s time to get started on your own. By creating a customer journey map for your product or service, you will be able to understand what your customers want from their experience with your brand and how they feel about their interactions with you.

This information can then be used to inform the design of any digital product or service—and even influence strategic decisions about where and when to invest money into marketing campaigns that target certain segments of users based on their needs at different points across time spent interacting with products. If done well, this type of mapping process ensures that businesses stay focused on serving customers’ interests while still achieving goals related to business objectives.